Windows are political
Calendar D7 suits a news app and insults a monthly billed tool. The Atlas forces the window into the open so growth cannot quietly switch it before a board meeting.
House method
The Retention Atlas
A map, not a north-star. We drew it because “retention” had become a single line that let product, growth, and finance pretend they were looking at the same country.
Four plates, always labelled
The Atlas is a set of four plates we draw for every app that sits Retention Cartography or an Observatory retainer. Each plate has a window, a unit, and a forbidden claim.
Plate one is acquisition residue: who arrived and still had a reason to open the app after the campaign ended. Plate two is habit: completed jobs, not lock-screen accidents. Plate three is money: billed periods, paused periods, the quiet cemetery of unused seats. Plate four is resurrection: people who left and came back without being bribed into a fake D7.
Why a map
Resurrection is not a round of applause
Coming back after a discount is a different country from coming back because the job still exists. We draw both, and we refuse to average them.
The Atlas is not software
You will not get a login. You will get plates, a legend, and a seminar. If you need a productised dashboard, you already have three vendors asking.