Retention Cartography
Cohort windows for subscription and marketplace apps, resurrection without theatre, and a map you can take to finance. Pairs with the Retention Atlas.
Programmes
Five rooms, one craft.
Each programme assumes you already have an app in the world. We do not teach “how to pick a tool.” We teach how to make the tool you already pay for tell a sentence you can stand behind.
Signal Architecture
The grammar of events, properties, identity, and the readout. This is the programme we will not compress.
Attribution without Theatre
Paid, organic, and the humility of a click that cannot be owned. Built for teams tired of last-touch morality plays.
Experiment Readouts
How to write the email after a test: guardrails, peeking, and the decision you make when the interval includes zero.
Session Reconstruction
Qualitative replay married to the event stream, without treating session recordings as a personality test of your users.
How enrolment works
Write via the enquiry form with the name of the programme and a two-sentence description of the app. We confirm a room eight weeks ahead. Informational prices above exclude VAT where it applies. There is no checkout on this site.