“I came for dashboard hygiene and left with a tracking plan my engineer would actually open. The property discipline module on Signal Architecture is dry in the best way: you cannot hide behind a pretty funnel.”
Alumni letters
Not a wall of five stars.
These are edited for length, not for mood. Where someone found the room awkward, that sentence stayed in.
Tomáš sat Retention Cartography from Prague and sent this after week three:
“The resurrection lecture made me retire a vanity reactivation campaign we had been congratulating ourselves for. I still think the homework load is heavier than the page admits, and I missed one live room because of a release. The recording was enough to catch the method, not the argument in the room.”
Rated 8 / 10 · alumni board · June 2025
“Clear on identity, slightly precious about slide design. Would enrol a colleague in Attribution without Theatre, not in the same month as Signal Architecture — it is a lot of renaming at once.”
“A client in travel booking. Session Reconstruction taught our support lead to stop treating a rage-tap as a feature request. We did not love the evening start time.”
Saira, Bristol: “Experiment Readouts is the first time anyone told me a non-significant test can still be a decision. Short course. I wanted one more week on sequential testing, and they said no, which I respect.”
Case note · grocery
A Manchester grocery app and a funnel that was two events too proud
Priya’s team arrived with a five-step checkout funnel that “converted” at 11%. After Signal Architecture they collapsed two duplicate add-to-basket events and moved a guest-checkout property onto the order object. The reported conversion dropped to 7%, which finance disliked for a week, and then the weekly ops meeting stopped arguing about a number that had never existed.
They did not hire us afterwards. They kept the limitation appendix. That is a successful room.
Case note · audio
A subscription player that counted every lock-screen tap as love
Julian’s Retention Cartography room took a UK audio app whose D7 looked heroic until play events from Bluetooth devices were unbundled from intentional opens. The cohort window moved from calendar D7 to “seventh active day with a completed track.” Growth’s slide got worse. Editorial’s commissioning calendar got honest.
The founder still writes once a quarter. The tone is dry, which we prefer.
